Hostels, PGs, cafés and neighbourhood retail hold millions of surfaces that already carry daily attention. None of it is indexed, priced or bookable. That indexing problem is the business.
A café wall seen by 400 people for 40 minutes outperforms a corridor seen by 900 people for 90 seconds for consideration-stage messaging. Space Score weights both separately.
Many small venues will trade a wall for product supply, memberships or resident benefits before they will negotiate a rate card. Barter widens supply without widening budget.
Location, audience relevance, visibility, exclusivity and dwell time move value far more than area. A 6 sq ft mirror band can outprice a 50 sq ft back-corridor wall.
One city at a time. Indore is the only live market today — every other city is closed until inventory there is partner confirmed and verified.